Digital Editor
A new report finds that frozen foods were among the fastest-growing categories during pandemic, with clear signs that Americans’ fondness for frozens will continue to grow.
Last year, many shoppers were searching for cost-efficient items with a longer shelf life during the pandemic, and they found what they were looking for in the frozen food aisle. In 2020, frozen food sales grew in both dollars (up 21%) and units (up 13.3%), with nearly all types of frozen foods seeing double-digit sales increases, according to the "Power of Frozen 2021" report from the American Frozen Food Institute (AFFI) and FMI — the Food Industry Association.