Revealed: Winners of the Fund Manager of the Year Awards 2021 investmentweek.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from investmentweek.co.uk Daily Mail and Mail on Sunday newspapers.
LG Electronics Australia appoints The Works for brand communications
July 6, 2021 9:54
The appointment includes LG’s entire portfolio, including home appliances and home entertainment.
LG Electronics has appointed The Works
Gemma Lemieux, marketing director at LG Electronics Australia, said: “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”
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The Works is currently developing a campaign for LG, due to be released later this year. It will be LG’s first locally produced masterbrand work in more than ten years.
Lifestyles targets Gen Z in steamy first campaign from Spark Green + Yoke
July 2, 2021 10:53
Condom and sexual health brand Lifestyles has released a new campaign via creative agency Spark Green + Yoke, with the new brand platform ‘Great Expectations’.
The 60-second spot sees a montage of three couples participating in foreplay in bed, in a car, and in a bathroom, before reaching for Lifestyles lube and condoms. The spot ends with the line: “Anticipation is the best part”.
To create the campaign, the brand researched Gen Z’s attitudes towards sex, gender, and relationships.
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Nicole Hillier, senior director sales and marketing APAC for Lifestyles Healthcare, said: “Lifestyles Healthcare is the world’s longest-operating condom business, being the champions of safe sex for over 110 years. And as Australia’s number one sexual wellness brand, it was important to work with an agency that aligned with our future vision for the brand. We’ve done the stra
Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat s Lani Cush and Think HQ s Andre Lima compare Coca-Cola s and Nestlé s latest campaigns.
July 1, 2021 8:53
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Lani Cush, head of strategy at Hardhat, says:
With COVID dominating over the past 12-18 months, it makes sense that Coke would want to lift and lighten the mood, when we’re taking a much needed and well-earned break. Not only are they giving people permission to treat themselves with a coke, but they’re showing that in doing so, you can be happier for it. With happiness and that ‘coke feeling’ at its core, Coke has spent years building the idea that cracking a Coke will unleash the more bubbly, energetic version of yourself. Here, we see the end benefit in all its vibrant glory.
Pine O Cleen encourages people to be Germ Wise this winter mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.