LG Electronics Australia appoints The Works for brand communications
July 6, 2021 9:54
The appointment includes LG’s entire portfolio, including home appliances and home entertainment.
LG Electronics has appointed The Works
Gemma Lemieux, marketing director at LG Electronics Australia, said: “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”
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The Works is currently developing a campaign for LG, due to be released later this year. It will be LG’s first locally produced masterbrand work in more than ten years.