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LG Electronics redefines Life s Good in 2021 in latest brand campaign via The Works

LG Electronics redefines Life s Good in 2021 in latest brand campaign via The Works
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LG launches Rediscover Good campaign via The Works and Hearts & Science

LG launches Rediscover Good campaign via The Works and Hearts & Science
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The Works Wins LG Electronics Australia Account

Credit: JESHOOTS.com via Pexels The Works has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment. The agency has been tasked with developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its range of consumer electronics including televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers. “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story,” said Gemma Lemieux, Marketing Director, LG Electronics Australia.

Kristie thistlethwaiteGemma lemieuxLg electronics australiaMarketing directorManaging partnerகிறிஸ்டி தீஸ்திலேத்வாதேஜெம ழேமிேுக்ஷஎல்ஜி மின்னணுவியல் ஆஸ்திரேலியாசந்தைப்படுத்தல் இயக்குனர்நிர்வகித்தல் கூட்டாளர்

LG appoints The Works for brand communications across portfolio

July 6 2021, 9:14 am | BY Ricki Green | No Comments The Works, part of Capgemini, has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment. The Works are currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its stylish and innovative range of consumer electronics such as televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers. Due to launch later this year, the integrated campaigns will be LG’s first locally produced masterbrand work in more than 10 years and will showcase some of the unique product features LG’s products are known for.

Kristie thistlethwaiteGemma lemieuxLg electronics australiaகிறிஸ்டி தீஸ்திலேத்வாதேஜெம ழேமிேுக்ஷஎல்ஜி மின்னணுவியல் ஆஸ்திரேலியா

LG Electronics Australia appoints The Works for brand communications

LG Electronics Australia appoints The Works for brand communications July 6, 2021 9:54 The appointment includes LG’s entire portfolio, including home appliances and home entertainment. LG Electronics has appointed The Works Gemma Lemieux, marketing director at LG Electronics Australia, said: “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.” ADVERTISEMENT The Works is currently developing a campaign for LG, due to be released later this year. It will be LG’s first locally produced masterbrand work in more than ten years.

Kristie thistlethwaiteAnna macdonaldGemma lemieuxAustralian national universityGemma lemieuxkristie thistlethwaitelg electronics australiathe worksLg electronics australiaLg electronicsGemma lemieuxkristieகிறிஸ்டி தீஸ்திலேத்வாதேஅண்ணா மெக்டொனால்ட்ஜெம ழேமிேுக்ஷஆஸ்திரேலிய தேசிய பல்கலைக்கழகம்எல்ஜி மின்னணுவியல் ஆஸ்திரேலியாஎல்ஜி மின்னணுவியல்