OPR announces 7 promotions and 1 departure
May 11, 2021 8:10
The appointments are all effective immediately.
Back row (L-R): Alan Tanner, Miriam Wells, James Curtis, Rachel Stanton, Sarah Quinlivan. Seated (L-R): Emma Bridgeman, Nino Tesoriero
Rachel Stanton has been promoted from managing partner to managing director of OPR’s health communications agency, Life. Stanton became managing partner in October 2018.
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Miriam Wells has been appointed as head of strategy and creative. Wells will report to Bridget Jung, OPR’s chief creative and strategy officer. Wells’ previous position was creative director, which she was promoted to in August 2019.
Kaz Scott, who was chief strategy officer, left OPR in March this year. Scott is now director, corporate and internal communications at the Department of Education, NSW. Mumbrella understands that OPR is recruiting for Scott’s replacement.
May 11, 2021 10:09
MilkLab has launched a new brand strategy, ‘The Milk You Choose Matters’, via 72 and Sunny.
This is the first work 72 and Sunny has done for the Freedom Foods Group barista milk brand since the agency was named creative partner in February.
One of the OOH assets for MilkLab’s campaign via 72 and Sunny
The campaign will run across outdoor, social media, and street murals with local artists. The murals will be in Melbourne, Sydney, and Brisbane.
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Luke Martin, head of product at 72 and Sunny, said: “As a coffee snob, I know that the milk you choose matters. And the fact that MilkLab is designed for coffee, there is no better brand to bring awareness to this truth. Collaborating with the crew at Freedoms Foods and the amazing artists that brought the campaign to life was super fun. I look forward to seeing it out in the world and here’s hoping that every Aussie from now on enjoys great coffee with milk that was designed for it.”
Ancestry helps people find connection to their ANZAC ancestors
May 10, 2021 10:28
Family history company Ancestry has released a new campaign via Saatchi & Saatchi, which is the first work by the Publicis Groupe agency for the brand.
The new 30 second TVCs explore a person researching their family history by looking through a mobile of old photos and documents. The camera then pulls back to reveal the person’s ancestor as a collage of the documents. Both spots mention a family connection to the ANZACs.
Erin Bennett, Ancestry country manager, Australia, said: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.”
May 6, 2021 2:17
The Morrison Government today, 6 May 2021, has announced a 30% tax offset for video game development.
The announcement comes as part of this year’s Federal Budget, aiming to invest in Australia’s digital economy.
The 30% refundable tax offset will be eligible for businesses that spend a minimum of $500,000 on qualifying Australian games expenditure. The Government will consult with the industry mid-2021 to define the criteria of expenditure.
The Interactive Games & Entertainment Association (IGEA) has responded to the proposed changes, welcoming Australia’s first federal tax incentive for video game development.
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IGEA’s CEO, Ron Curry, has responded with enthusiasm to the news
Kathmandu launches new brand platform in first work from Special Group
May 6, 2021 10:43
Kathmandu has relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, created by Special Group in its first work for the B-Corp.
The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandu’s new purpose to improve wellbeing through the outdoors.
A study of 20,000 people published in the scientific journal Nature found that people who spend two hours a week in green spaces were more likely to report good health and psychological wellbeing.