Shot by Scoundrel award-winning director James Dive, the campaign film aims to inspire people to explore their own family history by visually demonstrating the rich tapestry of information available on the Ancestry website.
Says Erin Bennett, country manager, Ancestry Australia: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.”
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi: “It’s fascinating how little many of us know of our past, especially the finer details which create the bigger picture. We wanted to showcase just how much goes into an individual’s story and the discoveries one could make when using Ancestry.”
Ancestry helps people find connection to their ANZAC ancestors
May 10, 2021 10:28
Family history company Ancestry has released a new campaign via Saatchi & Saatchi, which is the first work by the Publicis Groupe agency for the brand.
The new 30 second TVCs explore a person researching their family history by looking through a mobile of old photos and documents. The camera then pulls back to reveal the person’s ancestor as a collage of the documents. Both spots mention a family connection to the ANZACs.
Erin Bennett, Ancestry country manager, Australia, said: “Saatchi & Saatchi really understand the magic that can come from uncovering the stories in your family history, and their creative concepts bring this emotion to life in a fresh, visually-compelling way that strongly captures our brand identity. We look forward to sharing these powerful stories.”