Kathmandu launches new brand platform in first work from Special Group

Kathmandu launches new brand platform in first work from Special Group
May 6, 2021 10:43
Kathmandu has relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, created by Special Group in its first work for the B-Corp.
The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandu’s new purpose to improve wellbeing through the outdoors.
A study of 20,000 people published in the scientific journal Nature found that people who spend two hours a week in green spaces were more likely to report good health and psychological wellbeing.

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