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After nearly 15 years NAB breaks up with Clemenger BBDO, Melbourne; hands creative account to TBWA Melbourne after review

July 27 2021, 9:58 am | BY Lynchy | 10 Comments After nearly 15 years NAB has broken up with Clemenger BBDO, Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne. Says Suzana Ristevski, executive group marketing, NAB: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future. “We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years. “We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.”

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Bonds and Special Group create Bonds Cheer Bleeders for Bloody Comfy Period Undies

July 19 2021, 9:33 am | BY Ricki Green | 22 Comments Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period. The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest. ‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms.

New zealandLeilani croucherMichael gregorySusie wallRebecca stambanisKelly mcbrideMichael ritchieAlexandrena parkerAmanda varbaroScott stirlingCamilla wallaceLaura nathanLuke thompsonJulian schreiber tom martinSophie simmonsAlexandra taussig

The Bonds Cheer Bleeders looks to empower through period discomfort

July 19, 2021 10:10 Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period. The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation. Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.”

New zealandLeilani croucherMichael gregorySusie wallRebecca stambanisKelly mcbrideDustin martinMardi grasMichael ritchieAlexandrena parkerAmanda varbaroScott stirlingCamilla wallaceLaura nathanLuke thompsonLuke jervis

Cheer Bleeders promote period undies in new Bonds campaign

Cheer Bleeders promote period undies in new Bonds campaign
marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.

Kedda ghazarianLeilani croucherLuke thompsonGroup australiaBloody comfy periodSpecial group australiaCheer bleederSpecial groupCheer bleedersBloody comfy period undiesலீலானி க்ரூச்சர்லூக் தாம்சன்குழு ஆஸ்திரேலியாசிறப்பு குழு ஆஸ்திரேலியாசிறப்பு குழுஇரத்தக்களரி வசதியானது காலம் அந்‌டைஸ்

Bonds Cheer Bleeders Showcase Period Spirit for Bloody Comfy Period Undies Launch

Bonds Cheer Bleeders Showcase Period Spirit for Bloody Comfy Period Undies Launch
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

New zealandLeilani croucherMichael gregorySusie wallRebecca stambanisKelly mcbrideMichael ritchieAlexandrena parkerAmanda varbaroScott stirlingCamilla wallaceLaura nathanLuke thompsonLuke jervisJulian schreiber tom martinSophie simmons