July 27 2021, 9:05 am | BY Kim Shaw | No Comments
After nearly 15 years one of Australia’s largest banks, NAB, has broken up with Clemenger BBDO Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.
Says Kimberlee Wells, CEO of TBWA Melbourne: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”
“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”
TBWA Melbourne wins NAB creative account
July 27, 2021 9:05
NAB has moved its creative account to TBWA Melbourne following a review as first flagged by Mumbrella earlier this year.
TBWA has won the pitch over incumbent agency Clemenger BBDO Melbourne, ending a 15 year partnership between the bank and the agency.
NAB CMO, Suzana Ristevski
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NAB chief marketing officer, executive group marketing, Suzana Ristevski said that the financial institution is excited to have landed on TBWA.
“It was a collaborative and considered decision that we believe sets us up well for the future.”
Kimberlee Wells, TBWA Melbourne and Adelaide CEO also said: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”
July 27 2021, 9:58 am | BY Lynchy | 10 Comments
After nearly 15 years NAB has broken up with Clemenger BBDO, Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.
Says Suzana Ristevski, executive group marketing, NAB: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future.
“We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years.
“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.”
Patrick Dangerfield stars in NAB's 2021 AFL Mini Legends campaign via Clemenger BBDO Melbourne campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.