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McDonald s revives Big Mac challenge in new campaign

The Original Mouthful campaign puts a contemporary twist on a classic McDonald’s competition with the help of a Snapchat lens

New south walesSophie hackettLeilani croucherPaul jansenAndrew torrisiMatt chandlerAmy morrisonStephanie allenProduction companyCreative agencyGroup creative partnerBig macSpecial sauceOriginal mouthfulMagic eyeCreative director

The Iconic Big Mac Chant Is Back

The Iconic Big Mac Chant Is Back
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New south walesLeilani croucherSamantha mcleodKeith reinhardBig macSpecial sauceNeedham harperOriginal mouthfulMarketing director

Mcdonald s Australia brings back the American jingle: Two all-beef patties, special sauce, lettuce Adland®

Mcdonald s Australia brings back the American jingle: Two all-beef patties, special sauce, lettuce Adland®
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THE ORIGINAL MOUTHFUL IS BACK: McDONALD S AND DDB BRING BACK THE CLASSIC BIG MAC CHANT IN MAJOR CAMPAIGN

New film pays homage to Big Mac® love throughout the decades NEW YORK, April 5, 2024 /PRNewswire/ — Hold onto your buns Big Mac fans – the world’s oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans – proving that the […]

New south walesEmily boslerMichael ritchieDan higsonSamantha mcleodKatharina wynneLuke elzermanMatt chandlerBrittany mealeAdam blayneeDavid huangCarly anne kenneallyEdel raffertyPatrick campbellJim delligattiTabitha fairbairn

THE ORIGINAL MOUTHFUL IS BACK: McDONALD S AND DDB BRING BACK THE CLASSIC BIG MAC CHANT IN MAJOR CAMPAIGN

/PRNewswire/ Hold onto your buns Big Mac fans - the world s oldest burger chant is back with an incredible homage to its trip through time for old and new.

New south walesBrittany mealeJim delligattiSally quadeChloe mcivorSteph dixAnna heslopRichard lambertRene shalalaCarly anne kenneallyDavid huangSophie fletcherStephanie allenJack wilson leeEmily boslerDan higson