July 15 2021, 9:23 am | BY Lynchy | 13 Comments
One of Hong Kong’s most loveable and dynamic duo’s Joyce Cheng and Alfred Hui are the stars of Uber Eats Hong Kong’s first-ever ‘Tonight, I’ll Be Eating’ campaign in a bid to celebrate and support the local restaurants on Uber Eats.
The campaign, created in partnership with Special Group Australia and Uth Hong Kong, set in a lavish and stylish home, features Joyce and Alfred donning denim jackets covered in the logos of many local favourites. In the commercial, Joyce playfully irons patches of logos from some of their favourite local shops they will be ordering from. Towards the end of the scene, the duo are seen promoting many local restaurants and their food with an entire wall of televisions sitting behind them, while Alfred is seen in a classic Mary Poppins moment pulling out dishes after dishes of food out of an Uber Eats paper bag. The duo not only sparked insatiable chemistry and dynamic interaction, they
Artists Joyce Cheng and Alfred Hui star in Uber Eats Hong Kong s debut Tonight, I ll Be Eating campaign – Campaign Brief Asia
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Simon Cowell Isn t Too Happy About Joining The Wiggles in Uber Eats Australia Spots
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Simon Cowell joins The Wiggles in latest Uber Eats campaign
June 28, 2021 11:02
The latest campaign sees Cowell join The Wiggles as The Grey Wiggle, much to his chagrin.
One of the spots sees The Wiggles singing about what they will be eating for dinner, only to be interrupted by an irate Cowell, stating that he has already had dinner.
Each spot shows Cowell interacting with The Wiggles, with his dry wit contrasting their bubbly personalities.
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Uber Eats AUNZ head of marketing, David Griffiths, said: “Aussies love nothing more than coming together with their friends and family, and usually, food is at the heart of these sharing occasions. Consequently, we are seeing more and more families come into the category. The Wiggles are an Aussie institution and Simon was the perfect person to join the band as The Grey Wiggle. The campaign builds from week-to-week across all forms of traditional, digital and social media so keep an eye out for some amazing collaborations
Uber Eats targets family with new unhappy Grey Wiggle
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