May 6 2021, 4:52 pm | BY Ricki Green | 2 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
May 6 2021, 9:21 am | BY Ricki Green | 64 Comments
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside.
Creative 35 Add to collection
Kathmandu relaunches brand for first time in 30 years via Special Group Australia
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside.
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Mini series features AFL legend Dustin Martin and comedian Brett Blake
Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.
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The pair join from CHE Proximity
APAC’s leading independent creative company Special Group Australia has welcomed creative duo Matt Bladin and Phoebe Sloane to the fold.
Sloane and Bladin join the globally awarded company following a
two-and-a-half-year stint at CHE Proximity Melbourne, where they worked
on lauded brands including Mazda, Flybuys, AGL, Telstra, RACV and
Latitude Financial.
After finishing first place in AWARD School, Sloane held positions at Wunderman Thompson, Ogilvy and CHE Proximity. Meanwhile Bladin, who
also finished in the top 10 at AWARD School, is the national chair of
Youngbloods and played a pivotal role, alongside Sloane, in launching