“There is enough space in this industry for another player like Grasim to come in. It is not going to be majorly disruptive as such, this is our feeling and we are quite confident that we should be able to maintain our growth rate going into the future as well.”
General trade remains the mainstay of FMCG sales in India, despite the surge in ecommerce in the past three years since the outbreak of Covid-19 and high growth of modern trade led by retail chains such as Reliance Retail and D Mart.
General trade remains the mainstay of FMCG sales in India, despite the surge in ecommerce in the past three years since the outbreak of Covid-19 and high growth of modern trade led by retail chains such as Reliance Retail and D’Mart.
Amid strengthening demand in small towns and rural areas, Indian businesses are expanding beyond metros. In the September quarter, packaged consumer goods in India witnessed 9% growth in value and 8.6% in volume, driven by increased spending in rural regions on essentials and discretionary products. This recovery followed four quarters of subdued growth due to factors like rising food and fuel prices.