General trade remains the mainstay of FMCG sales in India, despite the surge in ecommerce in the past three years since the outbreak of Covid-19 and high growth of modern trade led by retail chains such as Reliance Retail and D Mart.
General trade remains the mainstay of FMCG sales in India, despite the surge in ecommerce in the past three years since the outbreak of Covid-19 and high growth of modern trade led by retail chains such as Reliance Retail and D’Mart.
Fast-moving consumer goods (FMCG) firms that reduced pack sizes last year in an attempt to absorb rising costs are putting back grammage as input prices fall. The price of refined sunflower oil, palmolien and soya bean oil have all dropped around 20%-25% over the past 12 months, while packaging costs have similarly declined. Brands that had shrunk packages without reducing prices are putting back weight, particularly for the most popular price points of ₹10, ₹20 and ₹25
If your snacks packs, soap bars and toothpaste tubes feel slightly heavier, dont be surprised. FMCG companies that had made retail packs of daily essentials lighter without changing their prices to offset steep inflation last year have started putting grammage back into the packs amid cooling inflation of key ingredients and reduction in packaging costs.
Inflation: Fast-moving consumer goods (FMCG) firms that reduced pack sizes last year in an attempt to absorb rising costs are putting back grammage as input prices fall. The price of refined sunflower oil, palmolien and soya bean oil have all dropped around 20%-25% over the past 12 months, while packaging costs have similarly declined. Brands that had shrunk packages without reducing prices are putting back weight, particularly for the most popular price points of ₹10, ₹20 and ₹25