I think there was a lot of disruption in the rural disposable income on account of the disruption in jobs in the urban area on a post COVID basis. But I think with manufacturing picking up several of those jobs are coming back and those transfers from urban to rural India might be getting back.
India Elections: "We expect the economy to bounce back on multiple counts in the backdrop of the election. First, anticipation of a good monsoon is expected to boost the rural economy. Secondly, with the softening of raw material prices, while companies are gearing up to pass on the benefits to the consumers, they will also invest more in brand building. The combination of these will definitely push the demand for the FMCG sector up," said Emami Wholetime Director & Vice Chairman, Mohan Goenka.
HUL has three key business priorities: driving volume growth, enhancing gross margins to fuel further investment, and ensuring competitiveness in the market by expanding market share, said Ritesh Tiwari.
FMCG giant Dabur has increased its rural footprint, driving demand for its brands by nearly 400 bps compared to urban areas. The company has increased investments in consumer activation in rural areas and launched newer affordable and rural-specific packs to cater to these markets. CEO Mohit Malhotra noted that Dabur s rural distribution is the highest in the industry, giving it a distinct advantage in driving rural growth.