Analysts point to the high probability of populist measures closer to polling election dates that could also lead to increased spending in rural markets.
2024 Polls And Rural Demand: India s FMCG companies are facing challenges in rural markets due to sluggish demand caused by deficient rainfall. Stiff competition from local firms exacerbates the situation. However, there is hope for a recovery in rural demand in FY25 with increased government spending in the election year and the harvest of rabi crops.
India s FMCG companies are facing challenges in rural markets due to sluggish demand caused by deficient rainfall. Stiff competition from local firms exacerbates the situation. However, there is hope for a recovery in rural demand in FY25 with increased government spending in the election year and the harvest of rabi crops.
The consumer goods company said it saw a sequential improvement in demand for the December quarter, although growth in rural areas has lagged that in urban markets