Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of .
As the new year unfolds, we are left with a dystopian audio landscape laid bare by the scorched earth policy of BRENDA LEE and her evil spawn. Those stragglers who were forced to flee their usual haunts in search of seasonal greetings begin their long, slow journey home. The JANUARY survey ran from JANUARY 6th through FEBRUARY 2nd. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the usual suspects from XTRENDS – are your intrepid reporters here to provide a .
The JANUARY survey – which began on JANUARY 6th and concluded on FEBRUARY 2nd – is kind of like the zombie apocalypse but in reverse. For the previous three surveys, mindless radio listeners were roaming the audio landscape in search of the intoxicating sounds of BURL IVES and his evil minions. AQH and cume migrated from their normally safe havens and congregated at outlets they usually do not patronize. Then, almost as if by magic, they return to their senses and – usually .
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s .
Continuing with our “on the third book of CHRISTMAS” theme, did you know that of all the birds being given – we’re looking at you partridge, turtledove, swans, and geese – only the pesky French hen is a purely domesticated animal? (We have no idea what a calling bird is, though.) Armed with this vital bit of useless information, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the bird watchers from XTRENDS – will immerse ourselves in the .