We were sitting around The Ratings Experts ranch at RESEARCH DIRECTOR, INC. when we had a sudden epiphany. JUNE is the third month in a row that can also be used as a person’s name. It is not a common name but is a legitimate one, nonetheless. So we put on our thinking beanies and tried to think of famous JUNEs. It appears that even with GOOGLE’s assistance, we could only come up with two that had any relevance to radio: JUNE CARTER CASH (of course) and JUNE POINTER (yes, of .
We were dealing with a lot of stuff in APRIL. The class clown in your office played the fool a day early, and we ripped through Passover, Good Friday and Easter in a four-day span; dealt with the taxman; and even celebrated Mother Earth – all while dealing with a lot of odd weather. It’s a wonder we have the energy left to parse the data. But when duty calls, The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the number crunchers from XTRENDS .
We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This .
We’re here to discuss the ratings fortunes that befell radio during the survey affectionately known as AUGUST. We should be clear, however, that this book’s title is only half correct. The time period in question commenced on 7/21 and reached its denouement on 8/17. There were no major holidays to foul people’s plans, but it was the last gasp of freedom for many prior to the beginning of the school year. The Ratings experts from RESEARCH DIRECTOR, INC. – along .
To borrow and twist a horrible radio cliché – welcome to hump month! Yup, JULY is smack dab in the middle of the 13 “months” that NIELSEN has deemed survey-friendly. As with most of these predesignated periods, the actual dates did not align with the month in question. This one began on JUNE 23rd and concluded on JULY 20th. It did contain a federally-mandated three-day weekend, but other than that, it was your typical 28-day entity. There are a lot of numbers here, .