The account will be handled by the agency’s New Delhi office.
17 Mar, 2021 - 11:44 AM IST | By indiantelevision.com Team
NEW DELHI: Leo Burnett India has won the creative mandate for men’s innerwear brand Macho, owned by J G Hosiery. The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office. Leo Burnett will craft the complete communications strategy for the brand.
J G Hosiery director Navinn Seksaria said, “Brand Macho stands for comfortable, flexible yet stylish innerwear options. Over the past few years, Macho has become the preferred choice of brands for the youth. Our goal is to drive this positioning further and we were looking for a partner who would help us realise this ambition. We found that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”
Leo Burnett bags Machoâs creative mandate
The account was won in a multi-agency pitch and will be handled from the agencyâs New Delhi office Delhi, March 17, 2021
Leo Burnett India has won the creative mandate for Macho, the menâs innerwear brand. The account was won following a multi-agency pitch and will be handled by the agencyâs New Delhi office. Leo Burnett will craft the complete communications strategy for the brand.
Macho was launched in 2005 and has become one of the highest-selling and fastest-growing innerwear brands in the country on the back of the equity it has built over years. Itâs reliable quality and variety give it a great edge over the competition.
linkedin Leo Burnett India has won the creative mandate for homegrown innerwear brand Macho. The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office. Leo Burnett is tasked with taking the brand’s creative and communications strategy forward. Navinn Seksaria, director, JG Hosiery said, “Brand Macho stands for comfortable, flexible, yet stylish innerwear options. Over the past few years, Macho has become the preferred choice of brands for the youth. Our goal is to drive this positioning further and we were looking for a partner who would help us realise this ambition. We found that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”