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Leo Burnett India has won the creative mandate for homegrown innerwear brand Macho. The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office. Leo Burnett is tasked with taking the brand’s creative and communications strategy forward.
Navinn Seksaria, director, JG Hosiery said, “Brand Macho stands for comfortable, flexible, yet stylish innerwear options. Over the past few years, Macho has become the preferred choice of brands for the youth. Our goal is to drive this positioning further and we were looking for a partner who would help us realise this ambition. We found that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”