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Amul Macho accuses Lux Cozi of ripping its 2007 Toing underwear ad

Amul Macho accuses Lux Cozi of ripping its 2007 Toing underwear ad
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Indiantelevision com s The Ad Linx Reporter dated 7 Sep 2021 - Global and Indian advertising news, information and data at your fingertips

Indiantelevision com s The Ad Linx Reporter dated 7 Sep 2021 - Global and Indian advertising news, information and data at your fingertips
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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Amul Macho accuses Lux Cozi of plagiarising its Toing ad | Marketing

Amul Macho accuses Lux Cozi of plagiarising its Toing ad | Marketing
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Amul Macho wages war against Lux Cozi in a battle of the boxers

Amul Macho wages war against Lux Cozi in a battle of the boxers
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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Leo Burnett wins creative mandate for Macho innerwear

The account will be handled by the agency’s New Delhi office. 17 Mar, 2021 - 11:44 AM IST | By indiantelevision.com Team NEW DELHI: Leo Burnett India has won the creative mandate for men’s innerwear brand Macho, owned by J G Hosiery. The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office. Leo Burnett will craft the complete communications strategy for the brand. J G Hosiery director Navinn Seksaria said, “Brand Macho stands for comfortable, flexible yet stylish innerwear options. Over the past few years, Macho has become the preferred choice of brands for the youth. Our goal is to drive this positioning further and we were looking for a partner who would help us realise this ambition. We found that our vision aligned perfectly with Leo Burnett’s strategic and creative approach and are looking forward to working together.”

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