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Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers
NEW YORK, Jan. 4, 2024 /PRNewswire/ Integral Ad Science , a leading global media.
Tech - Teads, the global media platform, and global attention technology company Lumen Research today announced findings from their global meta-analysis,
Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons.