IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers
NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Integral Ad Science , a leading global media...

Related Keywords

Mike Follett ,Yannis Dosios ,Anna Kechekmadze ,Mad Science Inc ,Lumen Research ,Quality Attention ,Provides Actionable Attention Metrics ,Business Results ,Global Advertisers ,Chief Commercial Officer ,Advanced Machine Learning Model ,Brand Results ,Media Quality ,Human Attention ,Global Digital Media Lead ,Markets ,