SINGAPORE: Ogury, the global leader in personified advertising, today unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research.
/PRNewswire/ Ogury, the global leader in personified advertising, today unveiled new capabilities providing brands and agencies with attention measurement.
Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.
IAB Connect H2 2022 Set for November 17 adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.
Teads, The Global Media Platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC