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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics

Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons.

City ofUnited kingdomUnited statesMike follettCaroline hugonencResearch insights at teadsGroup investmentParty attention and brand lift metricsLumen researchLumen attention measurement platformSenior vice presidentGroup investment directorOnline ad recallSpontaneous brand awarenessNorth americaPress release image

Teads, Lumen Attention Metrics From Global Campaigns Find Better Predictors

Teads, Lumen Attention Metrics From Global Campaigns Find Better Predictors
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

United statesCaroline hugonencLumen researchNorth americaOnline ad recallSpontaneous brand awareness

Teads Releases First to Market Attention Metrics

Teads, the global media platform, announced the release of attention metrics in Teads Ad Manager, its dynamic programmatic buying platform.

Bharat khatriMike follettCaroline hugonencLumen researchTeads attention programResearch insightsTeads ad manager

Teads gains attention with enhanced metrics

Now able to give clients the ability to measure attention similarly to how they measure viewability, global media platform Teads has released attention metrics .

Mike follettDamien prybisCaroline hugonencLumen researchTeads ad managerUnited statesAttention measurementNed managerAudience insightsSupport campaign

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

Caroline hugonencDamien prybisGeorge cabicoPrnewswire teadsMike follettMike heusnerLumen researchResearch insightsTeads attention programTeads ad managerManaging directorDigital tradingSenior vice president

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