Leaders from FOX, MNTN, The VAB, VaynerMedia, Wavemaker, Mediahub, Accenture Interactive, NBCUniversal and FreeWheel explored trending topics around premium video innovation and monetization with The Drum in Cannes. Here’s what they had to say.
Nielsen, Rival EDO To Offer Integrated Data mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
Streaming platform Roku today announced that it is expanding its ad measurement offerings by integrating media mix modeling (MMM). By doing so, the company says it aims to make it “easier for brands to measure outcomes,” per a statement shared with The Drum.