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Permutive and Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

Permutive and Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesNell martinDennis riedlJoe rootMatt prohaskaBluestripe groupProhaska consultingAudience platformNew york cityAktien sie

Abusing AI for Advertising – Communications of the ACM

Abusing AI for Advertising – Communications of the ACM
acm.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from acm.org Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesGoogle bardMatthew prohaskaTom hesposNew york timesAssociation of national advertisersNational advertisersChief media officerIndustry structure supportsStatus quoRocky mossProhaska consultingProgrammatic advertising directorWill relyJounce media

Ad Of The Day: Firefighters Sing And Dance In DetecTogether s Cancer Awareness Campaign

Starring TikTok star Jason Patton, the national campaign takes a lighthearted approach to promoting early cancer detection among firefighters.

New yorkUnited statesCity of new yorkJason pattonTricia laursenMike leeFire departmentFire department of new yorkCall foundationFirefighter cancer support networkFire department chroniclesWeek ruleWith your doctorResponse time matterLast call foundationPowertech controls

The Trade Desk Is a Growing Competitive Threat to Other Adtech Companies

The public adtech company's recent moves to influence pricing of online ads has left some in the ad industry concerned over its growing power.

Adam sorocaWill dohertyRajeev goelMatt prohaskaIndex exchangeTrade deskMorning brewAri paparoProhaska consultingShiv guptaBi primeTech insider

The Trade Desk is exerting its power in the ad industry, and some insiders fear it s becoming more like Google

The Trade Desk is increasing its influence with publishers.Some industry insiders worry it s becoming more like Google.Publisher-focused adtech firms that

Rajeev goelMatt prohaskaAdam sorocaWill dohertyIndex exchangeTrade deskAri paparoProhaska consultingShiv gupta

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