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Analytics firm Comscore announced this week it has integrated streaming platform Roku into its Comscore Campaign Ratings (CCR) product. The integration means…
Streaming platform Roku today announced that it is expanding its ad measurement offerings by integrating media mix modeling (MMM). By doing so, the company says it aims to make it “easier for brands to measure outcomes,” per a statement shared with The Drum.
Roku debuts a 15-minute weekly series that recommends what to watch next
Roku is expanding its programming for its free content hub, The Roku Channel, with today’s launch of its own weekly entertainment program called “Roku Recommends.” The 15-minute show will leverage Roku’s data to highlight the Top 5 titles for viewers to stream that week. While not exactly “original programming” the way that Roku’s recent additions of its acquired Quibi content is, the series will run only on Roku, where it can be found in The Roku Channel and Featured Free, with new episodes every Thursday.
The series is the first production to emerge from the new Roku Brand Studio a studio that aims to produce video ads and other custom branded content for ad partners. The show is produced by Funny Or Die, and Mike Farah, Beth Belew and Jim Ziegler serve as executive producers.