Ad Free TV: The companies bled money, and Wall Street soured on their businesses. So executives are turning back the clock. They are ordering lower-cost, old network standbys such as medical dramas, legal shows and sitcoms. They are offering bundled packages to make consumers less tempted to click on the cancel button. (Disney+, Hulu and Max will team up later this year, for instance.) And they are embracing commercials, as a way to increase revenue.
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As streaming services initially promised an ad-free experience, the landscape is rapidly changing with ads becoming increasingly difficult to avoid. Major players like Netflix, Disney+, and Amazon Prime Video have started incorporating commercials in exchange for lower subscription prices. Even live sports on these platforms now include built-in commercial breaks regardless of the subscription tier.
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Disney s Rita Ferro on Bundles and Bob Iger s Upfront Return adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.