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IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ Integral Ad Science , a leading global media.

Mike follettYannis dosiosAnna kechekmadzeMad science incLumen researchQuality attentionProvides actionable attention metricsBusiness resultsGlobal advertisersChief commercial officerAdvanced machine learning modelBrand resultsMedia qualityHuman attentionGlobal digital media lead

IAS CONTINUES GLOBAL EXPANSION OF TIKTOK PARTNERSHIP FOR BRAND SAFETY MEASUREMENT TO 21 NEW COUNTRIES

IAS CONTINUES GLOBAL EXPANSION OF TIKTOK PARTNERSHIP FOR BRAND SAFETY MEASUREMENT TO 21 NEW COUNTRIES
kptv.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kptv.com Daily Mail and Mail on Sunday newspapers.

South koreaCzech republicUnited arab emiratesSaudi arabiaKingdom of saudi arabiaLisa utzschneiderChen lin leeMad science incTotal media qualityMedia qualityGlobal headData partnerships

It s time to raise the bar on media quality and performance | Partner Content

The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.

Hong kongConrad tallaritiRhea tevesSoutheast asiaSoutheast asianPartner contentMedia qualityPaid verification

Six Questions For Yannis Dosios, CCO Of Integral Ad Science

Yannis Dosios, the Global CCO at Integral Ad Sciences answers questions about brand safety, consumer privacy, ad fraud among other media industry issues.

Global alliance for responsible mediaJupiter researchIntegral ad scienceGlobal chief commercial officerVice presidentEmerging businessesTwitter developerMedia qualityPrivacy first advertisingContext controlTotal media qualityGlobal allianceResponsible mediaQuality impressionYannis dosiosRoad fraud

Instagram Threads Will Show Everyone Your Likes, Just Like Twitter

Instagram Threads Will Show Everyone Your Likes, Just Like Twitter
gizmodo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gizmodo.com.au Daily Mail and Mail on Sunday newspapers.

Mark zuckerbergMedia quality

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