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We are now a performance business : DoubleVerify s CEO on expanding beyond brand safety | Analysis

On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.

United statesMark zagorskiAsia pacificRahul vasudevConrad tallaritiAssociation for national advertisersNational advertisersInstagram reelsYoutube shorts

DoubleVerify strenghtens APAC leadership team

DoubleVerify strenghtens APAC leadership team
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Hong kongSouth koreaMark zagorskiAsia pacificJunny yiuRahul vasudevMarty buragayConrad tallaritiAgency partnershipsRegional vice presidentManaging directorGlobal directorGlobal clientSales directorJantra khonrangdeSenior business director

DoubleVerify : Bolsters APAC Leadership Team, Deepening its Market Footprint and Setting the Stage for AI-Powered Technology Growth in the Region

DoubleVerify : Bolsters APAC Leadership Team, Deepening its Market Footprint and Setting the Stage for AI-Powered Technology Growth in the Region
marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.

South koreaHong kongMark zagorskiJunny yiuRahul vasudevConrad tallaritiAsia pacificMarty buragayAgency partnershipsRegional vice presidentManaging directorGlobal directorGlobal clientSales directorJantra khonrangdeSenior business director

It s time to raise the bar on media quality and performance | Partner Content

The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.

Hong kongConrad tallaritiRhea tevesSoutheast asiaSoutheast asianPartner contentMedia qualityPaid verification

Why made-for-advertising websites are harmful to advertisers and how to avoid using them | Analysis

A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.

Alexander taylorConrad tallaritiNiraj nagpalChris kellyDsps sspsAssociation for national advertisersHavas media groupNational advertisersJounce mediaYahoo backstageTrade deskMade for advertising

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