Pixalate’s research into open programmatic advertising finds Invalid SSAI (Proxy) is the most common form of ad fraud within Roku TV impacting 2K+ distinct.
Pixalate’s research into open programmatic advertising finds Bundle ID (App) Spoofing is the most common form of ad fraud impacting 213 distinct apps in.
Pixalate’s research into open programmatic advertising finds Bundle ID (App) Spoofing is the most common form of ad fraud impacting 429 distinct apps in.
Research finds a 20% invalid traffic (IVT, including ad fraud) rate across global mobile in-app open programmatic ad traffic from March 1-17, 2024; ‘Swappy.
Research finds Amazon Fire TV apps had the highest CTV app spoofing rate (10.1%), followed by Apple TV (4.6%), Samsung Smart TV (3.4%), and Roku (2.8%).