professional, aggressive marketing message that conveys i m going to do all i need to do for my potential customers. don t try to sidestep what you do. be up front about it. i think you need to be true to who you are. so great to see you here on the set, brad, guy. hope to see you here in new york some time soon. for all of you watching, if you have a business issue and you need some expert help, all you have to do is send your question. just go to our website, openforum.com/yourbusiness. once you get there hit the ask the show link to submit a question for our panel or e-mail us at your yourbusiness@msnbc.com. what else is going on in small business? some great entrepreneurial mind on twitter. always insightful marketing strategist david tweets advice to content creators. don t be boring. don t be predictable. don t try to sell. usa today small business columnist steve strauss advises employees today like freedom, interesting work, and the ability to learn and hone new skill
okay, guy, this is a tricky one, right? collections by nature is a company that at least the targets don t like to hear about. but even the customers that need to hire them, it s an uncomfortable topic. this is a nontrivial question. by definition if you re collecting, you re probably collecting from people who are trying to avoid so i guess i would try to not overstep the bounds of privacy and be too much in your face. i m going to yield my time segment here to brad. thanks, guy. i appreciate it. i think actually that, you know, maybe you want an aggressive marketing message, right? the actual nature of the business of collections is that you re going to go out there and get done what you need to get done to recoup that money. maybe they re asking the wrong question, how do i present a
targets don t like to hear about. but even the customers that need to hire them, it s an uncomfortable topic. this is a nontrivial question. by definition if you re collecting, you re probably collecting from people who are trying to avoid so i guess i would try to not overstep the bounds of privacy and be too much in your face. i m going to yield my time segment here to brad. thanks, guy. i appreciate it. i think actually that, you know, maybe you want an aggressive marketing message, right? the actual nature of the business of collections is that you re going to go out there and get done what you need to get done to recoup that money. maybe they re asking the wrong question, how do i present a professional, aggressive marketing message that conveys
the office and spending your time stuck on the road getting food. the most expensive employees should always be here. i think we ll find a way of getting the food here without anyone going out. let s talk about this menu. it s huge. is that the old men sue? that s the old menu. that s not even complete. there s a thing called analysis paralysis. and not only does a big menu cost you more, it actually takes more energy for consumers to pick something. sometimes they won t even buy something. they see so much, they re like, i ll decide later, and they leave. the less you have available as options, the more people buy. the next area needing attention, marketing. with an outdated web site and specials that were still being sent out via fax before the storm, scott and tim had little time to focus on their primary customer, the commuter. denise presented a bunch of ideas to focus their marketing message and cater to the busy bus stop outside the door. the first thing we did was add a
executive order and that s clearly because it s very tough to get this kind of thing through congress. you have a congress that is definitely oiled up when it comes to the people who give them money. and at the same time, you ve got this difficult marketing message, i mean how do you convince people it would be a good idea for them to pay more for gas in the short-term, in order to save the planet in the long-term? most people are convinced, like the episode you had on gun control. if you look across the country, strong majorities of americans in urban areas, rural areas, men, women, we all agree we need to move beyond fossil fuels in search of, to replace it with energy that will create more jobs, clean up our air, our water. and stabilize our climate at the same time. the challenge is not to convince the american public. the challenge is to convince folks in congress and also sometimes at the white house that they have the power to do the right thing. i want to keep you here, but