targets don't like to hear about. but even the customers that need to hire them, it's an uncomfortable topic. >> this is a nontrivial question. by definition if you're collecting, you're probably collecting from people who are trying to avoid so i guess i would try to not overstep the bounds of privacy and be too much in your face. i'm going to yield my time segment here to brad. >> thanks, guy. i appreciate it. i think actually that, you know, maybe you want an aggressive marketing message, right? the actual nature of the business of collections is that you're going to go out there and get done what you need to get done to recoup that money. maybe they're asking the wrong question, how do i present a professional, aggressive marketing message that conveys