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Detailed text transcripts for TV channel - MSNBC - 20110730:09:54:00

be. the other great thing about twitter is the search. depending on what industry you re in, you can see what people are chattering about buzz they do it all the time on twitter venting about look for an apartment or whatever. we looked at a real estate firm that looked at people complaining about their apartment searches. they said hit them up on twitter and we ve got some great listings. the search is a huge function and often overlooked function of twitter. i think that s a great idea. i agree and disagree a little bit. i think you have to really look at your brand. if your brand is a discount brand, it makes sense to send out the coupons, if not that can be dangerous. i like to look at social media as a trumpet. it s not necessarily that you re going to get immediate roi, you re getting your message out little by little. you re branding, your marketing message. hopefully they will come to your website and sign up for your news letter and you create a relationship with your pote

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Detailed text transcripts for TV channel - MSNBC - 20110724:11:54:00

say, hey, i have friends who run companies who do it, 30% off this week if you follow us or retweet. the great thing about twitter is the search. you can see what people are chattering. they do it all the time on twitter, venting whether it s looking for an apartment. we looked at a real estate firm that looked at people complaining about apartment searches said, hey, hit them up on twitter and said we ve got great listing. the search is a great function and overlooked function i think on twitter. i think that s a great idea. i agree and disagree a little bit. you have to look at your brand, and if your brand is a discount brand it makes sense to send out coupons, if not, it could be dangerous. i look at social media as a trumpet or october copctopus fe. you re getting your message out little by little, branding, marketing message and hopefully they will come to your website, signed up for your news letter

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Detailed text transcripts for TV channel - MSNBC - 20110724:11:54:00

retweet. the great thing about twitter is the search. you can see what people are chattering. they do it all the time on twitter, venting whether it s looking for an apartment. we looked at a real estate firm that looked at people complaining about apartment searches said, hey, hit them up on twitter and said we ve got great listing. the search is a great function and overlooked function i think on twitter. i think that s a great idea. i agree and disagree a little bit. you have to look at your brand, and if your brand is a discount brand it makes sense to send out coupons, if not, it could be dangerous. i look at social media as a trumpet or october copctopus fe. you re getting your message out little by little, branding, marketing message and hopefully they will come to your website, signed up for your news letter and you create a relationship with your potential clients customers. that s how i like to look at social media. right. to your point of what you said if you just thr

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Detailed text transcripts for TV channel - MSNBC - 20130526:11:38:00

you re taking yourself out of the office, away from interfacing with the customer and spending time on the road, stuck in traffic, getting food. the most important employ yae should be here. i think we ll find a way to get here without anyone going out. let s talk about this menu up there. yeah, it s huge. is that the old menu? that s the old menu. that s not even complete. so the analysis paralysis and not only does a big menu cost you more, it takes more energy for consumers to pick something. sometimes they won t even buy something, they see so much, i ll decide later and they leave. the less you have available as options, the more people buy. the next area needing attention, marketing. with an outdated website and specials that were still being sent out via fax before the storm, scott and tim had little time to focus on their primary customer, the commuter. denise presented a bunch of ideas to focus their marketing message and cater to the busy bus stop right outside their do

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