Details 17 December 2020
Taking home the most coveted Event Marketer of the Year 2020 award for this year’s Marketing Events Awards is Manulife Singapore. The financial service provider bagged six gold awards for the categories Best Business Event: Internal, Best Creative Element for an Event, Best Event Ambience, Best Event by an In-house Team, Best Experiential Marketing, and Best Immersive Experience. It also won one silver award for Best Use of Live Streaming.
On top of that, Manulife was also finalists for three other categories: Best Digital Integration, Best Innovative Transition - Physical to Virtual, and Best Virtual Event (B2B). The financial company has most certainly impressed the judges at Marketing Events Awards this year. Here’s a deeper dive into one of its award-winning campaign.
Details 17 December 2020
Coming in as a finalist in the Best Consumer Event: Esports and Best use of Multi-Channel Marketing at the recent Marketing Events Awards is Telkomsel and Lintas Yasan Adara and its Ramadan campaign.
Indonesia has the world’s largest Muslim population, and Ramadan has always been a special month. It is the time when Indonesians practice selflessness and do goodness - prioritising their faith, loved ones and charity. However, in 2020, COVID-19 threatened this Ramadan spirit. As financial security became a major concern of many Indonesians and prediction of increasing cases during Ramadan, Indonesians started entering self preservation mode.
Details 17 December 2020
Werks Solutions believes that slapping a brand s logo on to anything and everything will not cut it. Instead, it prides itself on providing fresh ideas and solutions for clients to cut through the clutter with their messaging, and connect to the right target audience. The firm s bagged the bronze award for Best Venue Experience at the Marketing Events Awards 2020, leveraging on its rich experience in the events industry, including on-ground event management, exhibition booth design and construction, as well as logistics.
In an interview with
MARKETING-INTERACTIVE, Steven Cheah, MD, Werks Solutions shares its growth in a span of merely five years and how it is helping clients build meaningful relationships with audiences.
Details 15 December 2020
Bagging gold for the Best content creation for a Virtual Event category and bronze for the Best Virtual Event (B2C) at this year s Marketing Events Awards is Mojito Ventures. Priding itself as a new age total marketing solutions and customer-oriented service provider , Mojito Ventures was recognised for aiding the Singapore Tourism Board turn its annual Singapore Food Festival virtual this year. Other brands the agency has worked with include Casio, F&N, Nikon and Maybank.
In an exclusive interview, Wesley Han (pictured), executive director, Mojito Ventures said although its consumers and clients expectations have changed this year, the agency held its ground by staying true to its mission: to create hassle-free yet holistic solutions. To keep up with the increasing demands of the digital world, Mojito Ventures has increased its technological capabilities to harness the power of visual media, digital channels and c
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