Details 17 December 2020
Coming in as a finalist in the Best Consumer Event: Esports and Best use of Multi-Channel Marketing at the recent Marketing Events Awards is Telkomsel and Lintas Yasan Adara and its Ramadan campaign.
Indonesia has the world’s largest Muslim population, and Ramadan has always been a special month. It is the time when Indonesians practice selflessness and do goodness - prioritising their faith, loved ones and charity. However, in 2020, COVID-19 threatened this Ramadan spirit. As financial security became a major concern of many Indonesians and prediction of increasing cases during Ramadan, Indonesians started entering self preservation mode.