We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”
Details 17 December 2020
Taking home the most coveted Event Marketer of the Year 2020 award for this year’s Marketing Events Awards is Manulife Singapore. The financial service provider bagged six gold awards for the categories Best Business Event: Internal, Best Creative Element for an Event, Best Event Ambience, Best Event by an In-house Team, Best Experiential Marketing, and Best Immersive Experience. It also won one silver award for Best Use of Live Streaming.
On top of that, Manulife was also finalists for three other categories: Best Digital Integration, Best Innovative Transition - Physical to Virtual, and Best Virtual Event (B2B). The financial company has most certainly impressed the judges at Marketing Events Awards this year. Here’s a deeper dive into one of its award-winning campaign.
#MarketingEventsAwards 2020 highlight: POSB banks on AR tech to enhance CNY experience marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
Details 14 December 2020
Sweeping gold awards across three categories at this year s Marketing Events Awards is beauty brand Lancôme and its agency Mercury PR. The team came in first for the categories Best Use of Influencers, Best Virtual Event (B2C), and Best Team (Agency). Impressing the judges with its event, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store, the brand and agency also walked away with silver awards for both the Best Digital Integration and Best Pop-up Experience/Environment categories.
Held in the middle of a pandemic-hit year, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store was a immersive online retail experience that ran from 28 August to 20 September 2020. Targeted at females aged 25 to 45, the experience aimed to not only promote its product Lancôme Advanced Génifique, but to dive deep into the science and ingredients behind it. It also sought to inform, inspire and encourage visitor