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#MarketingEventsAwards spills: How Werks Solutions lives up to its name of the agencies toolbox

Details 17 December 2020 Werks Solutions believes that slapping a brand s logo on to anything and everything will not cut it. Instead, it prides itself on providing fresh ideas and solutions for clients to cut through the clutter with their messaging, and connect to the right target audience. The firm s bagged the bronze award for Best Venue Experience at the Marketing Events Awards 2020, leveraging on its rich experience in the events industry, including on-ground event management, exhibition booth design and construction, as well as logistics. In an interview with MARKETING-INTERACTIVE, Steven Cheah, MD, Werks Solutions shares its growth in a span of merely five years and how it is helping clients build meaningful relationships with audiences.

#MarketingEventsAwards 2020 highlight: YILI brings Greece to Singaporeans at Ambrosial brand launch

Details 17 December 2020 YILI Group (China) worked with its PR Agency MSL Singapore and event partner Werks Solutions for an exclusive “invite-only” launch for celebrities, influencers, media, corporate trade partners and C-level personnel for its Ambrosial brand. The execution saw the company take home a bronze in Best Venue Experience. Challenge The challenges that presented itself was firstly on how best to bring the product’s key selling points out to the attendees. Another challenge faced by the agency, was the time factor to bring the vision to life as the Werks Solutions team were engaged two and a half months out to the event date. Thirdly the location where it could be held at during that period as it was right in the middle of the Singapore Formula 1 Grand Prix week.

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