We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”
Details 02 February 2021
Despite being a newcomer in the industry, ROMP has already solidified its name in the ad industry. Founded in 2019 by CEO Joseph Tan, CCO Roy Wisnu, and COO Daniel Siswandi who were previously with MullenLowe, ROMP has punched above its weight as an independent agency, working with brands including Telkomsel, Indofood s Indomie, Google, Prudential, and Pizza Hut.
During
MARKETING-INTERACTIVE s Marketing Events Awards last year, both Telkomsel and ROMP came in as a finalist for Best Consumer Event: Esports and Best use of Multi-Channel Marketing at the recent Marketing Events Awards. Its leadership shares how client expectations have evolved and why the three Ss are crucial when it comes to strategising and ideating.
Details 17 December 2020
Coming in as a finalist in the Best Consumer Event: Esports and Best use of Multi-Channel Marketing at the recent Marketing Events Awards is Telkomsel and Lintas Yasan Adara and its Ramadan campaign.
Indonesia has the world’s largest Muslim population, and Ramadan has always been a special month. It is the time when Indonesians practice selflessness and do goodness - prioritising their faith, loved ones and charity. However, in 2020, COVID-19 threatened this Ramadan spirit. As financial security became a major concern of many Indonesians and prediction of increasing cases during Ramadan, Indonesians started entering self preservation mode.
Details 14 December 2020
The sweltering heat in Malaysia is perfect for a brand like Tiger Crystal that wants to quench the thirst of consumers. Beyond the usual beer that consumers have become accustomed to, Heineken Malaysia decided to roll out a new product named Tiger Crystal and have consumers experience what it is like to drink a chilled bottle beer in a room that is below zero degrees Celsius. Together with brand marketing agency ConnectDots, the two teams came up with an interesting product launch campaign which resulted in ConnectDots winning bronze for the Best Consumer Event: Product Launch/Re-Launch and Best Event Production categories at