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InMobi and Gojek enter partnership to enhance advertising, consumer intelligence and identity resolution

InMobi and Gojek enter partnership to enhance advertising, consumer intelligence and identity resolution 6th March 2021 InMobi Jakarta (ANTARA) - InMobi, the world’s leading marketing cloud, announced a partnership with Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia. The first-of-its-kind collaboration brings together audience intelligence from the Gojek platform and the end-to-end marketing capabilities of InMobi to help brands drive personalization in a privacy-compliant manner. The partnership will power deep consumer insights, personalized advertising across the customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand.

Gojek drives personalisation with InMobi tie-up

Details 01 March 2021 Ride-hailing platform Gojek has partnered up with InMobi to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia. The collaboration brings together audience intelligence from the Gojek platform and the marketing capabilities of InMobi to help brands drive personalisation in a privacy-compliant manner. The partnership will power deep consumer insights, personalised advertising across the customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand. Pulkit Khanna, vice president for adtech, data partnership & monetization, Gojek, said, “Our partnership with InMobi will offer an actionable solution for marketers and be a key growth driver for their businesses, as we will be able to help them optimise their marketing spends via effective targeting.”

SEA Digest: Juwai IQI plans to develop tech hub in Malaysia; InMobi partners Gojek

SEA Digest: Juwai IQI plans to develop tech hub in Malaysia; InMobi partners Gojek Photo by Gilles Lambert on Unsplash March 1, 2021 Proptech group Juwai IQI plans to develop a technology hub in Malaysia, while India-based mobile marketing firm InMobi has partnered with Gojek, to enhance branding and advertising services in Southeast Asia. Juwai IQI plans to develop tech hub in Kuala Lumpur Malaysia’s proptech group Juwai IQI plans to develop a technology hub in Malaysia and create more than 1,000 jobs in the country, national news agency Bernama reported. “We are making Kuala Lumpur our headquarters for global research and development (R&D), and we have another team in Shanghai, which remains a base for R&D for China. With offices in both locations, we have our roots firmly embedded in two of the deepest pools of technology talent in the world,” its co-founder and group CEO Kashif Ansari said in a statement on Thursday.

InMobi and AdInMo partner for immersive in-game ads

InMobi and AdInMo partner for immersive in-game ads
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