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7:59 AM MYT IN a competitive world that’s very quickly becoming more digitalised and advanced, new ways of marketing ideas or products are key to reach a large target audience fast. Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas. It should be analytical enough to identify the growth drivers that work and the ones to shelve. For app developers, this method is one of the many strategies to adopt to optimise in each step of their mobile app life cycle. And with Huawei having launched its second AppsUP contest last month, this would be one of the methods contestants can use to edge up their growth potential.

United statesShane shanAdam ardisasmitaSean ellisGwen guoRyan chanTech centreHuawei mobile servicesSingapore games associationGlobal business developmentApac huawei consumer cloud serviceMalaysia digital economy corporationPlay tech centreJojo floresDigital economy corporationGlobal growth acceleration