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Interest-based ad targeting is being rebranded by Google and is now being beta tested on Android

Google announced the launch of the first Beta for its “Privacy Sandbox” adtech stack proposal, which aims to iterate how ad tracking, targeting, and reporting is done so it appears less creepy for individual users while maintaining an interest-based, behavioral targeting capability on web users’ eyeballs. Google has started letting Android developers kick the tyres …

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InMobi forges global partnership with Ad Net Zero to further its commitment to sustainable advertising practices

InMobi forges global partnership with Ad Net Zero to further its commitment to sustainable advertising practices
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InMobi Forges Global Partnership with Ad Net Zero

InMobi Forges Global Partnership with Ad Net Zero
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InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable Advertising Practices

Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares SAN MATEO, Calif. (BUSINESS WIRE) InMobi , a leading provider of content, monetization and marketing technologies that help businesses .

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In-App Mobile Ad Fraud Up 800 Percent - Mobile Marketing Watch

In-App Mobile Ad Fraud Up 800 Percent - Mobile Marketing Watch
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