India is Ikea s top investment priority market due to its economic growth and development. The company plans to tap into the growing furniture market, expand its ecommerce services, and open more stores. Ikea is in dialogue with the Indian government to set quality standards for its products.
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Ikea innovates by looking beyond home products to fulfilling consumers emotional needs. The results of their research is applicable widely to all brands and retailers.
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Greenr , one of the biggest sustainability accelerator programs, seeks to revolutionise India s $3 46 Trillion Green Business Opportunity tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.