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Ikea s Future-Proofing Strategy Depends On Understanding Consumers Emotional Needs
Ikea innovates by looking beyond home products to fulfilling consumers emotional needs. The results of their research is applicable widely to all brands and retailers.
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IKEA envisions home scenarios in 2030 with holographic parties and mushroom furniture
IKEA retail (ingka group) is on an AI-fueled journey to the future to predict what the next chapter of home living might look like.
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