India is Ikea s top investment priority market due to its economic growth and development. The company plans to tap into the growing furniture market, expand its ecommerce services, and open more stores. Ikea is in dialogue with the Indian government to set quality standards for its products.
India is ranked “number one, two and three” in Ikeas priority markets list for investment, said Jesper Brodin, global chief executive officer, Ingka Group, adding that its tough to keep pace with the countrys digital and physical infrastructure development. Ingka Group operates most Ikea stores as a franchisee.
India is Ikea s top investment priority market due to its economic growth and development. The company plans to tap into the growing furniture market, expand its ecommerce services, and open more stores. Ikea is in dialogue with the Indian government to set quality standards for its products.