Ikea innovates by looking beyond home products to fulfilling consumers emotional needs. The results of their research is applicable widely to all brands and retailers.
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India specific findings reveal that nearly 9 in 10 people regularly experience frustration when it comes to their home. This includes challenges around clutter and space management. In fact the pandemic that drove people to spend more time indoors also turned houses into multi-functional spaces, said the Ikea report
Positive daily rituals are important. IKEA believes to provide a home space for headspace. For IKEA Life at Home Report, thousands of people around the world were asked to share their experiences and thoughts on mental well being and life at home.