As the internet has spread and social media users have grown, influencer marketing has become an effective way to reach a target audience in digital marketing. It allows businesses to tap into the power of social media influencers to reach their target consumers. More than half of the population is connected to the internet and uses social media daily, which has resulted in a shift in consumer behavior. Influencer marketing has become a significant marketing tool for brands all over the world. There are many different online influencer-marketing companies out there, each with its strengths and weaknesses. However, to grow