The Hotels Network (THN), a direct growth platform for hotels, has unveiled its most recent innovation for hotel marketers to add to their toolkit of direct channel conversion boosters: Templates. This cutting-edge feature is poised to transform the way hoteliers approach their website personalization strategy, enabling the effortless creation of compelling marketing messages. It provides inspiration and time-saving templates meticulously crafted by a team of design and hotel marketing experts. Designed to enhance direct conversions, these templates leverage insights from top-performing personalized marketing messages drawn from THN’s global portfolio of over 19,000 client hotels.
Are you ready to embark on an exciting race towards direct booking success? Picture your website users as players in the iconic video game Mario Kart, where they navigate a thrilling circuit to reach the finish line. Now, imagine that circuit as your hotel s website, with each lap representing a crucial stage of the user journey. Welcome to the world of gamified hotel website experiences, where personalization takes center stage and a direct channel strategy with tailored communication is guaranteed to boost your conversion rates.
The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.
The Hotels Network, a full-stack growth platform for hotels, is helping brands boost their direct revenue by integrating easily with every CRM provider using an open API. By facilitating the two-way flow of information in this way, hoteliers are now able to capitalize on guest data to enhance their direct channel strategies. This includes utilizing insights and data of not only guests who have already stayed at their properties, but their website visitors as well.
The Hotels Network (THN), a full-stack growth platform for hotels and DerbySoft, a leading marketing, distribution and connectivity solutions provider in the hotel industry, have announced a strategic partnership to optimize hotels’ direct channel performance by leveraging THN s suite of conversion and personalization products.
Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions. In addition to fighting price disparities on the hotel website, THN’s innovative technology uses machine learning techniques to predict user behavior and effortlessly personalize campaigns for each and every user. Combined with DerbySoft’s quality traffic acquisition, client hotels will see an instant boost to their direct bookings as well as their loyalty program performance.
A recent metasearch study conducted by THN and DerbySoft with a mutual client hotel aimed