Are you ready to embark on an exciting race towards direct booking success? Picture your website users as players in the iconic video game Mario Kart, where they navigate a thrilling circuit to reach the finish line. Now, imagine that circuit as your hotel s website, with each lap representing a crucial stage of the user journey. Welcome to the world of gamified hotel website experiences, where personalization takes center stage and a direct channel strategy with tailored communication is guaranteed to boost your conversion rates.